In front of the floor to ceiling glass curtain wall of a leading real estate group exhibition hall, dozens of pedestrians stopped and looked up. They are not gazing at the building facade, but at the four 4K high brightness LCD screens embedded in the glass windows - currently spinning the VR model room of the bay area sea view floor. The salesperson noticed that 38% of customers who stopped for more than 3 minutes actively scanned the QR code to book a viewing. This data is 5.7 times the conversion rate of traditional lightbox advertising.
The high brightness LCD window display with a peak brightness of 4000 nits can still present delicate picture quality under noon sunlight. The engineering director of a certain project calculated that installing such equipment on the windows of the sales office increased nighttime visits by 217%. This is due to its intelligent light sensing chip, which can automatically adjust brightness according to environmental illumination, combined with anti glare nano coating technology, making dynamic images feel like a three-dimensional illusion floating in transparent glass.
The annual report of a top-10 real estate company revealed that after deploying window display monitors in 27 key projects nationwide, it saved average of $100,000 per project in printing material costs. More importantly, the cloud-based content management platform supports remote updates, allowing all sales nationwide to synchronize the latest information and school district division dynamics within 20 minutes when policies change.
The developer creatively adopted the "window matrix" scheme, which directly accelerated the pace of the first phase of shop turnover by 2.6 months.
